Typically the viewers of the LED Displays use either their CELL Phone instruments or 'i-LEDPad's to interact with the PROGRAM being displayed. 'I-LEDPad' is special purpose hand-held device which are provided with basic navigation keys to provide different gaming & voting options. iLED-Display system consists of both 'SMS-Interaction Module' and 'iLEDPad-Interaction Module' which process all kinds of the inputs given on-line by the responding viewers of the Display. Separate applications for the Interactive Games, Quizes & public messaging are hosted on the iLED-Display server.

Program Administrator interacts with Event Administrator and provides inputs on the CONTENT, TIMING, PRIZES, WINNER selection criteria and other such event management entities. The Event Administrator creates each specific event using 'Event Authoring Tools', provided on i-LED Display system. The event questions, response choices, gaming directions, gaming conditions are dynamically driven by the specific Program created by the Event Administrator. Viewing Responders interact with LED-Display with iLED-Pads in a fun filled way to the games or event specific quizzes. Viewers responses and the results of the events can be shown on live program.

Program Administrators analyzes the reports and analytical data provided after the Program. This analytical data helps them in improving their Program content in future and get better ROI. It also helps for interactive Voting for the Live-shows.